Your safety partner for your lifting equipment
LIFTEUROP is evolving, and so is its visual identity.
We are pleased to unveil our new logo, designed to accompany the next stage of the company’s development and strengthen the consistency of our brand image within the group.
This development reflects our commitment to aligning LIFTEUROP’s visual identity with that of the other companies within the HPS Group, while ensuring greater consistency across all our communication materials, starting with our new joint LIFTEUROP-SAPEM catalogue.
More than just a design change, the new logo contributes to creating a more consistent, contemporary and instantly recognizable visual identity across all our communications.
By adopting more shared visual elements, we aim to highlight how our companies complement one another and strengthen the consistency of our overall identity, while preserving the expertise, know-how and individual identity of each business.
This closer collaboration reflects a shared ambition: to bring together our skills, resources and experience to deliver increasingly high-performance solutions for our customers.
For LIFTEUROP, our priorities remain unchanged: safety, quality, innovation, technical expertise and personalized support for all projects involving lifting and materials handling.
LIFTEUROP’s new visual identity will be introduced gradually over the coming months.
Our website, sales and technical documentation, communication materials, digital platforms, signage and various internal tools will all be updated progressively.
This transition will be carried out in stages to ensure a smooth and consistent changeover.
Our objective is to complete the roll-out of the new visual identity across all our materials and platforms by the end of the year.
During this transition period, it will therefore be perfectly normal to see both the previous and new logos appearing temporarily on different documents and communication materials.
Our logo is changing, but the strengths that define LIFTEUROP remain unchanged.
Our teams continue to put their expertise at the service of our customers, designing, manufacturing and supplying reliable, high-performance lifting solutions tailored to real-world operating requirements.